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What We Do
FORA executes winning strategies, grounded in research, that shape the conversation, drive policy change, and protect your reputation and brand. 
It’s the science of insight meets the art of persuasion. 

Reputation and Brand

Perception is one of the world’s most valuable currencies.  

How the public views your brand not only impacts your standing with consumers,
it impacts your standing with policy makers and regulators as well. We understand the intersection of reputation, Wall Street, and Washington, and we can help you successfully navigate it. 

We begin with measurement that looks at the key audiences and strategic messaging.
We work across disciplines to translate those insights into winning campaigns through
the innovative use of narrative branding, design, traditional and digital advertising & social media.

  • Reputation Measurement and Tracking

  • Reputation Management

  • CEO Thought Leadership

  • Brand Strategy & Positioning

  • Mergers & Acquisitions

  • Content Strategy

  • Visual Identity Systems

  • Message Development & Copywriting

  • Graphic Design

  • Issue Positioning

  • Naming Strategy

  • Brand Standards

  • Web Development

In Cycle Issue Campaigns

The issues candidates focus on and how they talk about them shapes public opinion and translates to legislation, regulation and administration policy. 

That’s the power of an election cycle – to elevate the merits of your issue or position, to build support, to engage allies, even build a movement. There can also be pitfalls, and a smart strategy can change the conversation & drive a more positive narrative before a negative one impacts your issue or defines your brand. 

Many of the issues that consume Washington, D.C. are too esoteric or too complex to be relevant to the average voter. FORA builds campaigns that engage the constituents and thought leaders that candidates and elected officials care about and covet. Our clients call our approach a game changer.
  • Early & Battleground State Programs

  • Audience Targeting

  • Influencer Engagement

  • In-State Candidate Engagement

  • Grassroots Mobilization

  • Earned, Paid & Digital Media

  • National Debate Strategies

  • Convention & Platform Strategies

Public Affairs

Clients seldom win alone. We help you galvanize the right allies
- opinion leaders, policy voices, the media, and grassroots supporters - to breakthrough, drive change and deliver constructive shifts in policy. 

In the U.S., political will lives outside the beltway. Without direct public and more specifically, member targeted constituent pressure, there is no political imperative for action. Traditional lobbying is insufficient. Paid media has its limits. A multi-dimensional effort that engages and activates the right allies gets results. Whether the focus is national or international, we craft creative strategies that shift the conversation, move policy forward and protect your brand from reputational harm.
  • US & International Issue Campaigns

  • Coalition Management

  • Multi-State Campaign Strategy & Execution

  • Crisis Communications

  • Opinion Leader Mobilization

  • Local & National Earned Media

  • Reporter Relationships

  • Community Engagement

  • Media Training

  • Digital Media

Opinion Research

You need actionable data and incisive insight to navigate the opportunities, risks and implications of a position and to shape
the perception of your brand.

We integrate substantive research and audience targeting to optimize program, enhance communications and achieve your goals. Whether getting the attention of policy makers, launching a new product, steering an issue through a tough election cycle, managing reputation or repositioning your brand, it all starts with analytical rigor, actionable insights, and effective message development.
  • Quantitative Surveys

  • Focus Groups

  • In-Depth Individual Interviews

  • Online Qualitative Research

  • Corporate Reputation Measurement & Tracking

  • Ad Testing

  • Message Optimization

  • Audience Targeting